Clayton's Double Thumb Promise

At Clayton Solutions we believe the best work comes from trust, clarity and standards that never drop. That is why we created the Double Thumbs Up Promise. It means one simple thing. We only get paid when you are fully happy.

This is our commitment to every boutique and luxury hotel we work with. No stress. No uncertainty. Just world class work delivered with complete confidence.

What the Double Thumbs Up Promise Means

1) We deliver the best work possible

Every project receives a level of attention and detail that most agencies simply do not offer. We focus on your brand identity, your guest experience and your revenue goals.
We do not reuse templates. We do not cut corners. Every page, interaction and design choice is crafted for your specific hotel and your exact target guest.

2) You never pay until you are happy

We work in clear stages and only invoice when you approve the work.
If something does not feel right, we fix it.
If a page is not perfect, we refine it.
You only pay when you give the clear thumbs up.

This creates a risk free relationship. You get full visibility, full control and full confidence.

What Makes Clayton Different

You get a specialist, not a general agency

We understand the boutique and luxury hotel market.
We know what guests look for.
We know what drives direct bookings.
We know how to remove friction and position your property as premium.

This expertise means your website becomes a revenue tool, not just a brochure.

Focus on direct booking performance

We design everything around increasing your direct booking percentage.
This includes:
• A fast, mobile first layout
• Clear, persuasive value propositions
• Optimised CTAs that guide guests to book
• High end visuals that elevate your brand
• Integrated conversion tracking
• Intelligent page layouts based on behavioural data

Design quality you can feel

Your hotel is unique. Your website should be too.
We build visuals that feel high end, modern and luxurious.
Nothing generic. Nothing template looking.
Every detail has intention behind it.

Tech that is simple, powerful and future proof

You get a site that loads instantly, works flawlessly on mobile and integrates with the tools your hotel already uses. We handle hosting, optimisation, analytics, booking engine integration and ongoing improvements.

Communication that is clear and personal

We do not disappear.
We give you clear timelines.
We show progress often.
You always know exactly where your project stands.

Hotels choose Clayton because we feel like an extension of their team, not an outsourced service.

Our Process: Simple, Transparent and Designed for Results

Step 1. Discovery

We learn everything about your property.
Your story. Your brand. Your target guest. Your goals for direct bookings.
We review your booking flow, PMS, channel manager and analytics to understand the full picture.

Step 2. Strategy and Sitemap

We map out the ideal guest journey from first impression to final booking.
We plan content, SEO opportunities and conversion points so every page has a purpose.

Step 3. Design

We create a premium, bespoke design that reflects the character of your hotel.
You get beautiful visuals, thoughtful layout decisions and a design system made just for you.
You review it. You approve it. You only pay when you are happy.

Step 4. Build

We develop the site using modern, fast, reliable tools.
We optimise speed, accessibility and mobile experience.
We integrate your booking engine and test the entire funnel.

Step 5. Launch

We handle everything.
Migration, domain settings, analytics, tracking and final quality checks.
Your site goes live smoothly with no surprises.

Step 6. Ongoing improvements

We monitor performance, analyse behaviour and make data driven improvements to increase your direct bookings month after month.

Why the Double Thumbs Up Promise Matters

Hotels choose us because they want:
• A risk free partnership
• A website that genuinely performs
• A team that cares about results
• Communication that feels human
• Craftsmanship at a level that stands out in the industry

Our promise removes the fear of working with an agency.
You see everything.
You control everything.
You only pay when the work hits the standard we guarantee.